I don’t know whose pancakes are in the photo but they aren’t the ones IHOP is serving. I suspect this is a case of pancake catfishing.
Sometimes when I disclose my pancake infatuation to people, they ask if I go to IHOP (International House of Pancakes) a lot. The answer is no. IHOP has done some impressive marketing in that when people hear “pancakes” they automatically think of IHOP. The truth is they have mediocre pancakes and they know it.
That’s why they started a marketing campaign in 2018 where they fake re-branded themselves as IHOB, International House of Burgers. Flip the P in IHOP and it becomes a B. Super clever, right? A lot of people thought this was a cheap gimmick and told them to stick to pancakes. This year IHOP is telling people to check out their new “pancakes” that are really burgers. IHOP is trolling the Internet, and also your taste-buds.
I hadn’t been to an IHOP in a long time, and as a pancake researcher it was time for an updated visit. They have a lot of pancakes that sound tasty: Buttermilk, Italian Cannoli, Mexican Churro, Cupcake, Strawberry Banana, New York Cheesecake, Double Blueberry, and Rooty Tooty Fresh ‘N Fruity® Pancakes to name a few. I chose the Build Your Pancake Combo with blueberry pancakes, eggs, bacon, and hash browns.
My pancakes arrived looking small and sad. I’ve ordered many pancake combo meals and this was pretty glum looking. Take some fucking pride your namesake IHOP. I saw someone else with a full stack that did look fluffier and more like the menu pictures, so maybe that’s the way to go. Or perhaps it’s because I decided to forgo the blueberry topping. Based on past experiences, this is way too sweet and serves to only shroud the pancake in unnecessary sugar, though it probably would have been aesthetically pleasing. I can make excuses all day for this alleged pancake house, but the truth is these pancakes are mediocre, and that may even be too generous.
My stack looked nearly nothing like the menu photo. The pancake fluff in that photo? Lovely and admirable. The pancake fluff in my stack? Underwhelming and dejected. I don’t know whose pancakes are in the photo but they aren’t the ones IHOP is serving. I suspect this is a case of pancake catfishing.
The blueberries were not evenly distributed, but rather clumped mostly in the middle of the pancake, resulting in an automatic rating downgrade. The taste was slightly off somehow, and they were a little sticky in my mouth. No pancake fluff heaven here.
My friend ordered The Big IHOP Pancake Burger™ and reported he only caught hints of the pancake they randomly inserted in there, though the burger was good. The “unlimited fries” were the most comical part of the meal. They were served a small handful at a time in a small bowl. It was weird. The fries themselves were good, very crispy and appropriately salty. Maybe they should change their name to IHOF, and also serve a real portion of fries to get the party started.
Though I will likely never be impressed with their pancakes, I remember IHOP fondly from my childhood. They had smiley face chocolate chip pancakes that I adored and wanted every weekend. But now that I’m in my 30’s I can make my own smiley face chocolate chip pancakes that are much tastier, and much creepier. Being an adult is fun like that.
JUST THE STACKS – 5.5/10 TASTY STACKS
Overall Taste: Underwhelming.
Mouthfeel: Not quite right.
Size: Too small, I should have just ordered a full stack.
Presentation: Pretty sad.
Price: $6.29 – $11.59